Investor Information

Built by Someone
Who Knows the
Industry Cold.

Find a Dentist helps patients in Australia find a dental practice that fits what they need, and shows clearly how results are ordered. It launches on 1 November 2026.

Founded by Josh Rimmington, Director, JR Marketing Group. JR Marketing Group has worked with 100+ dental clients over 14 years.

Launching 1 November 2026. Free listings for practices, and Premium listings at $997 a year (inc. GST), by application.

Patients contact practices directly. Each result explains why it matches.

The Founder

Domain Expertise Meets AI.

The strongest startups are built by founders who have lived the problem. That's exactly what this is.

Built From Experience

Josh Rimmington runs JR Marketing Group, a dental-focused digital marketing agency working on Google Ads, SEO, social media and websites. JR Marketing Group has worked with 100+ dental clients over 14 years.

Find a Dentist comes from that experience: patients often choose a dentist by location and ratings alone, without knowing whether a practice offers what they need.

🎓
AI at Stanford Business SchoolFormal training in AI strategy
📣
Industry voicePodcast, magazine column and dental industry presence
The Opportunity

The Problem Is Bigger Than It Looks.

Dental search is broken for patients and practices alike — and no one has fixed it because everyone's been building the wrong thing.

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What exists today

Booking engines that optimise for volume, not fit. Patients make high-stakes health decisions based on star ratings and street addresses. Some listings are paid Premium listings. These are shown above other matching results when they are relevant to the search, and are ordered by how well they match.

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What we're building

The decision layer for dental search. AI that understands patient needs, urgency, treatment goals, and trust signals — matching them with reviewed practice listings that are genuinely the right fit.

Why We Win

Why We Think This Works.

We're building at the point where AI search, healthcare trust and local search meet.

01

Dental Industry Experience

JR Marketing Group has worked with 100+ dental clients over 14 years.

02

Search is Shifting

More people describe what they need in plain words rather than keywords. We're building for that in dental care.

03

Clear, Explained Results

Each result explains why it matches, from the practice's stored details, and our ranking rules are published.

04

Privacy First

We don't use patients' searches for marketing, and the search log doesn't keep IP addresses. See our Privacy Policy.

05

Simple Revenue Model

A free listing for every practice, and Premium listings at $997 a year (inc. GST), by application. Premium listings are labelled and are shown above other matching results only when they are relevant.

06

Room to Grow

The same approach could later extend to other kinds of healthcare search.

Traction

Where We Are Right Now.

Launching 1 November 2026.

1 Nov
2026 public launch
8
States and territories covered by our location guides
$0
Cost of a free listing for a practice
Roadmap

Four Phases to Platform.

Phase 1 · November 1, 2026

Foundation

  • Public launch
  • Plain-language search
  • Free and Premium listings
  • Location guides
Phase 2 · 2027

Growth

  • More reviewed practice listings
  • AI-assisted matching
  • Google & Meta acquisition
Phase 3 · 2027

Scale

  • National coverage
  • Specialist expansion
  • Practice management integrations
Phase 4 · 2028+

Platform

  • Find a Specialist
  • Find a GP
  • Allied health ecosystem
  • Multi-tenant / white-label

📄 Full Investor Pitch Deck

Market opportunity, product, revenue model and roadmap.

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