14 years. 100+ dental practices. One founder who's seen exactly why patients struggle to find the right dentist — and built the platform to fix it.
"I didn't build this from a whiteboard. I built it after a decade and a half of running dental marketing campaigns and watching brilliant practices get lost because the wrong people were searching for them."
— Josh Rimmington, Founder · Director, JR Marketing Group
Zero platforms currently combine AI matching + trust transparency + patient-first UX in the Australian dental space. That gap is the opportunity.
The strongest startups are built by founders who have lived the problem. That's exactly what this is.
Josh Rimmington has spent 14 years running JR Marketing Group, a dental-focused digital marketing agency based in Hervey Bay, QLD — working with over 100 dental practices across Australia on Google Ads, SEO, social media, and websites.
That's 14 years of watching practices struggle to attract the right patients. 14 years of seeing Google reward ad spend over clinical fit. 14 years of knowing the right solution didn't exist — and building the skills, relationships, and industry knowledge to eventually create it.
Find a Dentist is what happens when that experience meets AI.
Dental search is broken for patients and practices alike — and no one has fixed it because everyone's been building the wrong thing.
Directories that rank whoever pays the most. Booking engines that optimise for volume, not fit. Google results that show the nearest practice, not the best match. Patients make high-stakes health decisions based on star ratings and street addresses.
The trusted decision layer for dental search. AI that understands patient needs, urgency, treatment goals, and trust signals — then matches them with verified practices that are genuinely the right fit. Not ads. Not directories. Intelligent, transparent matching.
This isn't another HotDoc or dental directory. We're positioning at the intersection of AI search behaviour, healthcare trust, and local intent data — with a founder who has a ready-made pipeline.
100+ existing dental clients means we don't start from zero. We have relationships, trust, and the ability to onboard verified practices before public launch.
Patients are moving from keyword search to conversational AI-driven discovery. We're building the infrastructure for that shift in healthcare before anyone else does.
Healthcare decisions are emotional. Our "Why We Recommend" layer creates a trust signal that directories and booking engines cannot replicate.
Every search builds a dataset of patient intent — what treatments, locations, and trust signals drive decisions. This compounds and becomes a defensible asset.
Annual subscriptions ($297–$997/yr), lead generation, sponsored placement, data insights, and B2B integrations with practice management systems.
Find a Dentist is Phase 1. The same architecture scales to Find a Specialist, Find a GP, and ultimately Australia's allied healthcare discovery platform.
Launching mid-2026 — but the foundations are already in place.
10 slides: market opportunity, product, traction, revenue model, roadmap and financials. Confidential — provided on request.
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