14 years. 100+ dental practices. One founder who's seen exactly why patients struggle to find the right dentist — and built the platform to fix it.
"I didn't build this from a whiteboard. I built it after a decade and a half of running dental marketing campaigns."
— Josh Rimmington, Founder · Director, JR Marketing Group
Zero platforms currently combine AI matching + trust transparency + patient-first UX in Australian dental. That gap is the opportunity.
The strongest startups are built by founders who have lived the problem. That's exactly what this is.
Josh Rimmington has spent 14 years running JR Marketing Group, a dental-focused digital marketing agency — working with over 100 dental practices across Australia on Google Ads, SEO, social media, and websites.
That's 14 years of watching practices struggle to attract the right patients. 14 years of seeing Google reward ad spend over clinical fit. Find a Dentist is what happens when that experience meets AI.
Dental search is broken for patients and practices alike — and no one has fixed it because everyone's been building the wrong thing.
Directories that rank whoever pays the most. Booking engines that optimise for volume, not fit. Patients make high-stakes health decisions based on star ratings and street addresses.
The trusted decision layer for dental search. AI that understands patient needs, urgency, treatment goals, and trust signals — matching them with verified practices that are genuinely the right fit.
We're positioning at the intersection of AI search behaviour, healthcare trust, and local intent data — with a founder who has a ready-made pipeline.
100+ existing dental clients means we don't start from zero. Relationships, trust, and the ability to onboard verified practices before public launch.
Patients are moving from keyword search to conversational AI-driven discovery. We're building the infrastructure for that shift in healthcare.
Healthcare decisions are emotional. Our "Why We Recommend" layer creates a trust signal that directories and booking engines cannot replicate.
Every search builds a dataset of patient intent — what treatments, locations, and trust signals drive decisions. This compounds over time.
Annual subscriptions ($297–$997/yr), lead generation, sponsored placement, data insights, and B2B integrations with practice management systems.
Find a Dentist is Phase 1. The same architecture scales to Find a Specialist, Find a GP, and Australia's allied healthcare discovery platform.
Launching November 1, 2026 — but the foundations are already in place.
10 slides: market opportunity, product, traction, revenue model, roadmap and financials.
Submit the form and we'll send the full pitch deck to your inbox, then follow up within one business day to arrange a call.
Pitch deck sent to your inbox immediately on submission.
We'll send the full pitch deck to your inbox shortly and follow up within one business day.